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From Home Furnishing Business

Reverie Debuts Program to Focus on Health Benefits of Sleep

Reverie, a major producer of adjustable beds, has launched a four-part program designed to shine a spotlight on the value and power of selling sleep as a healthy lifestyle.

Called “Sleep is the New,” the campaign designed to give retail sales associates an alternative approach to interacting with consumers shopping for sleep products.

“Since our beginning, we have been staunch advocates that sleep is as important to health as daily exercise and a good diet,” said Martin Rawls-Meehan, president and CEO of Reverie. “Now, sleep is having its moment, and we’re taking our philosophy to the next level with our ‘Sleep is the New’ campaign. We’ve developed a great deal of information, products and programs that will help our partners succeed in the sleep products category.”

He noted that a New York Times article declared “sleep is the new status symbol,” saying it’s no longer cool to brag about not getting enough sleep. Instead, sleep is seen as a component of success, and that shift has pushed entrepreneurs to develop products designed to help people attain better sleep habits – and to encourage them to open their wallets.

Reverie’s products are backed with sleep science and research that helps retail sales associates address the value of sleep and monetize that conversation with the consumer, he pointed out.

Reverie has created a video invitation to encourage retailers to sign up for appointments at the Las Vegas Market to learn more about Sleep is the New. The program will be featured in the company’s newly expanded showroom, space B-925. It has been expanded by 2,000 square feet and now encompasses 7,000 square feet.

Highlights of the program include a new board of sleep advisors to educate consumers about the benefits of healthy sleep. All materials in the new program were developed to engage with different audiences, including Millennials, Gen X, Gen Y and Baby Boomers.

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