Bassett Forms Division to Focus on Motion Upholstery

July 20, 2017  by Larry Thomas in Casual Furniture, Industry, Motion Upholstery, Product   

Called the Club Level Motion Division, it will be led by Bruce Cohenour, senior vice president of sales and merchandising.

"Bassett continues to seek new avenues to pursue sales growth as we look to the future.  We believe that heightening our commitment to the motion category through our new Club Level Motion Division will enhance our open market sales efforts and offer a strategic complement to our HGTV Home Design Studios and our Bassett Home Furnishings store program," said Robert Spilman Jr., chairman and CEO.

Spilman said the new program offers fashion-forward styling, 17 leather options, and quick availability to retailers. Other features of include the use of 100% top-grain leathers, a 400-pound weight capacity, a limited lifetime warranty, power headrests, extended footrests, and lay-flat mechanisms.

"The new Club Level Division enables us to leverage our well-known Bassett brand name to boost visibility of these motion products," said Cohenour.  "For 115 years, Bassett has grown and evolved in the home furnishings industry.  This new motion line of furniture will allow us to grow this category with independent furniture retailers and contribute meaningfully to our business success."

To support the sales effort for this new division, the company said it will add sales representatives, expand its showroom space in High Point, N.C., this fall, and highlight the new line at the upcoming Las Vegas Summer Market, which begins July 30.