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Crypton Names Targett to Top Marketing Post

Matt TargettPerformance fabric supplier The Crypton Companies has expanded its marketing team with the hiring of Matt Targett as vice president of marketing.

Targett joins Crypton after seven years at La-Z-Boy as vice president of digital customer experience, where he developed, led and coordinated the cross-functional efforts for all the brand’s broad reaching digital customer initiatives.

He will be based at Crypton’s corporate office in Bloomfield, Hills, Mich., where he will report to CEO Lance Keziah and work closely with Founder, Co-Chairman and Brand Ambassador Randy Rubin.

“Marketing has always been a vital part of our company’s success and it’s critical that we continue to place a high degree of focus in this area to help our company continue its aggressive growth path,” said Rubin. “Matt’s proven track record in marketing, brand development, media strategy, and team building makes him a natural fit for our growing company.”

His responsibilities at Crypton include working with all aspects of its marketing strategy and building and enhancing partnership relations to advance Crypton’s various products to market. Rubin said he will play a significant role in expanding the reach and awareness of Crypton Home’s product offerings for consumer audiences.

Targett is the recipient of three ADDY awards, the advertising industry’s largest competition, and was named to the 2014 Top 25 Innovators List by iMedia Communications.

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