Daily News
From Home Furnishing Business
Paulsen Named to Top Marketing Post at Theodore Alexander
June 30,
2017 by Larry Thomas in Economic News, Industry 
High-end manufacturer Theodore Alexander has named Jackie Paulsen to the newly created post of chief marketing officer.
In this role, Paulsen will lead Theodore Alexander's global marketing team as the company continues its efforts to build a best-in-class brand and create a digital and customer engagement platform worldwide, the company said.
Paulsen specializes in brand building and marketing strategy, with experience in both the consumer and trade marketplaces. Prior to Theodore Alexander, she worked with several popular brands in and outside of the furniture industry, including Henredon, Barbara Barry, Ralph Lauren Home, Currey & Company, Harley-Davidson, Kraft Foods, SC Johnson and Newell Rubbermaid.
She reports to CEO Harvey Dondero.
“As Theodore Alexander evolves strategically, investment continues in marketing initiatives to drive continued growth, brand awareness, and customer and employee satisfaction,” Dondero said.