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From Home Furnishing Business

Reverie Names Abell to Head International Sales, Marketing

Looking to expand its international retail network, adjustable bed manufacturer Reverie has named Diane Abell international sales and marketing manager.

In her new role, Abell is charged with growing the international sales of all of Reverie’s extensive product line, including its technology-filled adjustable foundations, mattresses and family of sleep accessories, 

Prior to her promotion, Abell had been national director of sleep essentials since 2014. Before joining Reverie, she was director of global pillow sales for Latex International.

Abell reports to John Wanat, vice president of sales for the wholesale division of Reverie.

“Our retail partners rely on us for great product, service, quality and our commitment to expanding market size,” Wanat said. “Diane holds a true understanding of the intricacies of the international marketplace, and we’re confident that she’s the right team member to execute our global marketing strategy.”



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