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Talalay Global Promotes Reardon to New EVP Post

Latex foam producer Talalay Global has promoted Ed Reardon to executive vice president of its direct-to-retail division, Pure Talalay Bliss.

Reardon, who most recently was vice president of sales for Bliss products in the eastern U.S., will now be responsible for Pure Talalay Bliss USA.  He will continue to report to Kim Fisher, president and chief operating officer. 

Reardon, who has more than 20 years’ experience in the mattress industry, joined the company in 2015 as director of sales in the northeast region.

Prior to that, he worked for Serta Mattress from 1995 to 2012 as a territory manager, and from 2012 to 2015 as a key account manager.  While at Serta, he managed a Top 10 mattress retail account with a team of eight sales reps.   

“Ed has a keen understanding of the Pure Talalay Bliss brand and an exceptional ability to articulate the Bliss message,” Fisher said. “This year we are continuing our focus on growing both awareness and demand for Talalay products versus products made with other materials.” 

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