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From Home Furnishing Business

BDI’s Pink Bink Table to Benefit Breast Cancer Research

BDI, a producer of design-driven home office, entertainment and occasional furniture, is tickled pink with the introduction of the latest hue for its popular Bink mobile media table, and the company said proceeds from the sale of the fresh pink table will benefit breast cancer research at City of Hope.

Lorri Kelley, president of BDI, is active on the board with City of Hope, and has seen firsthand the impact the organization has on cancer patients and families.

“More than 250,000 people will be diagnosed with breast cancer this year alone, and it will provide an enormous challenge for them and their families,” said Kelley. “It is our hope that the proceeds from sales of our Pink Bink can support the outstanding research, clinical programs and overall level of care City of Hope provides for cancer patients and their families each day. We are thrilled to have the opportunity to support such an amazing organization with what we believe is the perfect product in the BDI line.”

Retailers will have an opportunity to see Pink Bink first hand and place orders for it at the upcoming Spring Market, which takes place April 22-26. BDI’s showroom is space D-536 of the International Home Furnishings Center. 

Designed by Matthew Weatherly, the best-selling Bink is a mobile media table, perfect for everything from using with a laptop, to lounging by the pool with a cold drink. 

Constructed with steel and aluminum, it is a durable side table that can be used inside or out. Weighing only 23 pounds, Bink is lightweight and is designed to slide on floor surfaces and under sofas or chairs. 

The Pink Bink will boast a custom designed BDI breast cancer awareness ribbon on its base, allowing retailers and consumers alike to show their support for this cause.  BDI will produce a limited-edition quantity for sale during the promotion period, with each item personally signed by Weatherly.

Kelley said the tentative shipping date for Pink Bink will be late third quarter, in time for in-store sales during the Breast Cancer Awareness Month in October. 



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