Daily News
From Home Furnishing Business
Beautyrest Sales Training Campaign to Launch April 1
March 30,
2017 by Larry Thomas in Mattresses, Product 
Simmons Beautyrest it set to launch its second annual National Training Month, an April campaign focused on educating retail sales associates about key industry topics in advance of the Memorial Day holiday, a weekend that traditionally serves as the unofficial start of the busy summer mattress-selling season.
Most of the brand’s National Training Month content will be housed on its SleepSells.com website, which serves as a top online training destination for RSAs and other industry insiders.
“National Training Month provides RSAs with resources and content that will position them for success as we head into the most important selling time of the year,” said Michelle Montgomery, Beautyrest's vice president of marketing communications. “Last year’s program proved very effective at getting RSAs ready for the bedding industry’s busy season, and we’re excited to build on that momentum in 2017.”
The 2017 program kicks off Saturday with the launch of the National Training Month webpage and new training-focused content on SleepSells. RSAs who have registered for SleepSells will receive a series of emails throughout April dedicated to the campaign that will be accompanied by both online and in-store efforts to educate RSAs on topics such as new product lines, customer issues and common questions.
Beginning April 10, Beautyrest will launch its SleepSweeps Sweepstakes in celebration of National Training Month. To participate in the sweepstakes, RSAs need to answer a daily question to be entered to win a daily prize drawing, which will also qualify them for a chance to win the grand prize of $500 cash and various sleep-related prizes.
This month also marks the second anniversary of SleepSells.com, which will be adopting a new design for enhanced functionality and exploration in May. The site will incorporate a simplified registration process and more robust profile capabilities with the goal of driving further recruitment, while improvements to site speed and the addition of comment notifications will aim to increase engagement.
“In just two short years, SleepSells has grown to be an integral part of our RSA education program, and there’s no doubt it has had a positive impact on the retail sales floor,” said Montgomery. “Since April 2016, we’ve seen increases in page views, the length of time on site and the number of pages per session, and with the upcoming SleepSells enhancements slated for May, we expect to see further growth over the course of 2017.”