Theodore Alexander Opens Expanded NY Design Center Showroom

March 21, 2017  by Larry Thomas in Designer Weekly, Furniture Retailing, Industry, Store Openings   

Working with Robin Baron, ASID, the company said the 6,000-square-foot  showroom is "a brand showcase which reflects our commitment to the needs of the interior designer."

The enlarged space features curated vignettes of Theodore Alexander’s signature collections, including Michael Berman and Jamie Drake. The space also showcases a selection of customizable upholstery options from TA’s North Carolina manufacturing facility, with more than 1,000 fabrics from Duralee, Scot Meacham Wood and Theodore Alexander.

"Our New York Design Center showroom has been redesigned as a Destination for the TA brand which showcases our growing product capability and flexibility, and we are grateful to Robin Baron for leading the project," said Theodore Alexander President Jeremy Hoff. "It’s an incredible transformation by one of our favorite designers. This new showroom is intended to delight TA’s most favored clients -- the interior designers and architects who recognize our designs for their style and value.”

"I’m thrilled to be working with Theodore Alexander. They truly understand the importance of creating a home and their people and products reflect this at every level,” said Baron.

Other fixtures and fittings have been supplied by Transform Closets, Jem Woodworking and Moonlight Woodworking.