Twin-Star Sold to Private Equity Firm, Hires New CEO

March 16, 2017  by Larry Thomas in Executive Changes, Industry   

The company said Gonzalez will focus on organic and strategic growth initiatives while advancing the company's goals of creating innovative designs, delivering consistent product quality and providing best-in-class customer service.

"I am honored to join the talented team at Twin-Star and am excited about the opportunities that lie ahead," said Gonzalez. "Twin-Star is an outstanding company, and I look forward to working closely with the management team to execute on our strategic goals."

She brings more than two decades of leadership, marketing and general management experience in the consumer products sector to her role at Twin-Star. Most recently, she was general manager of Jarden Consumer Solutions, a subsidiary of Newell Brands.

She has spent the last 18 years with Newell Brands (formerly Jarden Corporation). While at Jarden Consumer Solutions, officials at Z Capital said Gonzalez "delivered substantial top-line and bottom-line growth in a division that generated nearly $500 million in revenue. She established a highly effective leadership team, created a data-driven, long-term business strategy, incorporated new ecommerce solutions and successfully executed numerous growth initiatives."

"We are pleased to welcome a proven leader of Lori's caliber and experience to the Twin-Star team," said James Zinni, president and CEO of Z Capital Group. "We believe her solid track record of establishing a strategic vision and delivering on growth opportunities and operational efficiency in her senior management roles will ensure that Twin-Star continues to deliver high quality products to our customers and achieves strong future growth."

Twin-Star products are sold under several brand names, including Classic Flame, Duraflame, Bell'O and Tresanti.