Daily News
From Home Furnishing Business
Natuzzi Opens Largest U.S. Retail Store
March 8,
2017 by Larry Thomas in Industry, Store Openings 
Leather upholstery major Natuzzi (NYSE: NTZ), which has a number of dedicated retail stores throughout North America and Europe, has opened its largest store in the U.S. at The Design Center in Paramus, N.J.
The 9,000 square-foot selling space showcases the evolution of the Natuzzi brand experience. The new location and format features the entire Natuzzi Italia range of furniture and accessories, including the newly launched motion sofa and dining table lines.
In addition, the company said Paramus will be the first location in the U.S. to display the new merchandising strategy of Natuzzi Italia, including a Millennial-inspired line of stylish and affordable products. Some examples of this collection include the Urban, a classic motion sofa retailing for about $2,500, and Lira, a dual motion mid-century modern recliner with a starting price point below $2,500.
"Retail expansion in the U.S. is definitely a key pillar of our plan, both through our direct owned stores and our regional partners,” said Natuzzi Chief Officer Nazzario Pozzi. “To sustain our strategy in the U.S., we have built a new retail organization across all business drivers and across all states."
The new stores, designed by the Natuzzi Style Center in Italy, reflect the evolution of the brand experience, which brings to life the true spirit and DNA of the brand known to create quality spaces where the only rule is harmony, he explained.
"Thanks to the investments made in recent years, Natuzzi has become the best-known brand among the world's luxury goods consumers who buy design and furnishing products,” added Founder and Chairman Pasquale Natuzzi. “Now, we must capitalize our brand awareness by increasing our retail expansion. Our goal is to build a closer relationship with the customer, continuing to offer unparalleled quality and a unique shopping experience through our stores."