Zuo Modern Names First Sales Exec for Latin America

March 2, 2017  by Larry Thomas in Executive Changes, Industry   

Hernandez will work with CEO Luis Ruesga to develop business and act as a brand ambassador in Latin American markets.

Hernandez has spent nearly three decades in the furniture industry, working for U.S.-based Lea industries, Clayton Marcus, Pennsylvania House, American Drew, and Barclay. He also has been a sales representative for several companies in Central and South America, including Lifestyle, Ashley, Pulaski, Howard Miller, LS Solutions, and Acme Furniture.

He also has been a furniture buyer, product developer and commercial director with retailer Azcue Muebles, and overseas product developer for Dico.

“Having known Hector throughout the past 10 years, I am confident we have found the best person to lead our new Latin American expansion,” said Ruesga. “From sales associate, to sales management and extensive product development knowledge, Hector is the total package. I have much admiration for his accomplishments with Sams Mexico, Puerto Rico and Central America, and Azcue Muebles and Dico. Hector is a sales master and tactical genius for developing a brand.”

Hernandez will be based in Mexico City.

“My goal in coming on board with Zuo is to expand the brand perception in the Latin America,” he said. “By boosting awareness of the product selection and custom capabilities, my overall goal is to increase sales by 50% within the next year. By traveling throughout Latin America; we will be able to forge new relationships with furniture retailers and hospitality developers and introduce existing clients to new products and trends. Working with local reps in each territory we will strengthen customer base and showcase Zuo’s indoor and outdoor products, lighting and accents.”