Huffstetler Gets Top Marketing Post at Talalay Global

March 1, 2017  by Larry Thomas in Executive Changes, Industry   

Huffstetler, who has worked with many marquee consumer brands, including the Sleep Number Bed, is charged with growing awareness and recognition of the Talalay brand among consumers and opening new distribution channels for the ultra-luxury bedding component.

He reports to Kim Fisher, president and chief operating officer.

“Jim’s experience not only in marketing and branding, but in founding and managing businesses, is exactly what we were looking for to drive the mission we’ve set for Talalay Global,” said Fisher.

“Our objective over time is to continue building the number of consumers who recognize the Talalay brand, understand its unique benefits and seek out retailers that offer Talalay in their bedding products,” she added. “To accomplish that, we’ll be substantially ramping up our marketing communications on Talalay.”

Huffstetler was most recently co-founder of an innovative consumer cleaning products company – Zero Odor LLC. 

Between 2002 and 2011, Huffstetler operated Free Enterprise LLC, a wellness brands ad agency he co-founded, serving clients such as Sleep Number Bed and WebMD.

Prior to that, he worked for several prominent New York City ad agencies on consumer brands accounts such as Philips Electronics, Visa PLUS, Merrill Lynch, Fox News Channel and Hallmark Cards. 

“I’m very excited to be joining Talalay Global,” said Huffstetler.  “This is a tremendous opportunity to work with Kim Fisher and the team to develop and implement strategies for informing consumers about the positive attributes of Talalay, and to generate pull-through retail demand for Talalay products.”