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From Home Furnishing Business

Two New FFD Collections to be Stocked by April Market

Case goods and upholstery resource Fine Furniture Design, whose products are made at a company-owned factory in Shanghai, is taking the unusual step of having two of its new collections ready to ship immediately following the April High Point Market.

One of the collections, Deco, was unveiled in Shanghai late last year at a VIP event for selected U.S. and international dealers, but the second new collection, Meritage, will be shown for the first time at the April market.

“When Meritage and Déco make their U.S. premier, we’ll be in stock and ready to ship,” said Eric Graham, president of Fine Furniture Design. “This should create a tremendous competitive advantage for our customers, who will be able to refresh their retail floors with the new collections immediately.”

Imported collections typically aren't shipped to retailers for several weeks or even months after they're introduced because manufacturers want to see how well they are received by retailers, but Graham said he's confident his company's newest entries will be successful.

“We are very confident that the styling of both groups will resonate with consumers,” said Graham. “We received overwhelmingly positive feedback on Déco in Shanghai from both U.S. and international retailers alike and the early availability of product photography for Meritage has allowed us to preview the group with our customers prior to Market, which has also received highly favorable results.”

In addition to early inventory availability, marketing materials, such as photography, catalogs, retail point-of-purchase displays, and tear sheets for both collections will be accessible to retailers immediatly following Market to support in-store promotions and local advertising. The company also has included teaser videos on its website, www.ffdm.com, to create anticipation for the new groups.

Déco’s classically inspired contemporary silhouettes feature subtle Art Deco influences, while Meritage, a collection of modern-day classics, taps into the popular ”what’s old is new again” design trend. Both collections include bedroom, dining room and occasional pieces.



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