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From Home Furnishing Business

King Koil Launches Digital Marketing Program

Aiming to enhance the websites of its retail customers and boost store traffic, top 10 mattress manufacturer King Koil has launched a digital marketing program.

King Koil officials said the program will provide strong SEO and SEM content to drive digital traffic, and ultimately foot traffic to retail stores.

“The success of King Koil is dependent on the experience consumers have with our brand,” said Owen Shoemaker, president and chief operating officer of King Koil. “From doing research online to shopping at one of our retail partners’ brick and mortar locations, we want to make it easy for our dealers to tell the King Koil story consistently. Our team has developed a fantastic program that will help our partners build a great web presence that will ultimately drive consumer traffic to their stores, a win-win for all of us.”

Shoemaker said the company is building an internal team of King Koil digital marketing specialists to help retailers build a better brand presence for their retail locations, as well as the King Koil brand through rich data and analytics.

The fee-based program, with entry-level participation beginning at $299 a month, features customizable options that can be tailored to meet the needs of individual retailers.

Highlights include web design and navigation, e-commerce, data and analytics, digital advertising packages, social media and SEO- and SEM-rich content developed to increase visibility in search engines and drive consumers to partner websites.

“We want to empower our retailers to leverage the internet to grow their businesses,” said Shoemaker. “The mattress sales game has changed so much. With this program, we’ve set the table for retailers to develop dynamic websites and digital marketing strategies to better compete in this category and drive consumers into the store.”

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