Daily News
From Home Furnishing Business
Ashley HomeStore Opens 700th Location
January 31,
2017 by Larry Thomas in Industry, Store Openings
Ashley HomeStore opened its 700th retail location last weekend in Vero Beach, Fla., in conjunction with City Furniture, its licensee in southeast and southwest Florida.
The 30,000-square-foot location is a dual-branded store with distinct showrooms for the Ashley HomeStore and City Furniture brands.
“We are excited and honored to be opening the 700th Ashley HomeStore. We believe in the Wanek family and Ashley’s vision and commitment to our customers, employees, and brand,” said Keith Koenig, president and CEO of City Furniture. “We have done business with Ashley for 30 years and are proud to be in business with them. With two additional HomeStores on the horizon for City Furniture, the future is looking extremely bright.”
Koenig’s company currently operates 12 Ashley HomeStores and 15 City Furniture showrooms.
“When the former Sports Authority store in western Vero Beach became available in mid-2016, it was an ideal opportunity to create distinct showroom spaces for both brands under one roof,” Koenig said.
The fast-growing Ashley HomeStore brand added more than 100 locations worldwide in 2016, bringing the total HomeStore count to 700 stores across 36 countries. With the ability to design, manufacture, and deliver a broad assortment of lifestyle collections, the Ashley brand has continued to see rapid growth, exceeding $3.3 billion in sales for 2015, Ashley officials said.
“With 20 years in the retail business, from the first store opening of Anchorage, Alaska in 1997 to our 700th store opening last weekend in Vero Beach, I am thrilled with the momentum the Ashley brand has built and will continue to build upon in the coming years,” said Todd Wanek, president and CEO of Ashley. “Each store opening reflects the dedication of our customers, licensees, and employees. It is with this dedication that our brand continues to thrive.”
HomeStores feature living room, dining room, bedroom, youth furniture, mattresses, and home office. The showrooms are merchandised in lifestyle collections by style, offering the consumer a complete home view.