Daily News
From Home Furnishing Business
Jaipur Living Makes NY NOW® Debut
January 25,
2017 by Jane Chero in Designer Weekly, Industry, Special Events 
For the first time ever, Jaipur Living will showcase its boutique collections of rugs, throws, pillows and poufs at NY NOW® Feb, 4-8 in space 2544 at the Javitz Center.
The company is showing next to Zoe Bios Creative, and has announced a licensing agreement between the two fast-growing lifestyle brands.
According to president Asha Chaudhary, a Zoe Bios Creative Collection exclusive to Jaipur Living is currently in the works to be unveiled in the Fall.
Chaudhary calls the showroom collaboration a “visual tour de force that underscores the creative approach of two, like-minded, continuously elevating brands. We’re very excited about the new license agreement with Zoe Bios Creative and the opportunities to collaborate with these talented women moving forward. Their vision, principles and, frankly, the joy they bring to their work perfectly aligns with the direction of our brand and our ever-evolving product mix.”
“Zoe Bios Creative has teamed up with Jaipur Living at NY NOW because we truly believe in our coined expression ‘Artentoure,’” says Caitlin Dinkins, co-founder of the renowned art house. “This term means full circle art environs, and we believe it is a way of life and a source of positive energy if put into practice.”
At NY NOW, Jaipur Living will offer a preview of Spring ’17 introductions and an inspiring assortment that Li Kurczewski, creative director, describes as tried-and-true, in-stock product representing the brand’s timeless core, coupled with trendier impulse items.