From Home Furnishing Business
Capel Inks Licensing Agreement with Anthony Baratta
Adding another name to its steadily growing licensing program, Capel Rugs has formed a new partnership with designer Anthony Baratta to develop a line of exclusive rug designs to be introduced at the October 2017 High Point Market.
“I am thrilled and honored to be partnering with such an iconic, all-American company as Capel Rugs to produce my collection,” said Baratta. “Not only do they have incredible manufacturing capabilities and a flawless reputation for quality, Capel also has the vision and design integrity to create a collection that will truly reflect my aesthetic and stand the test of time.”
Capel Rugs’ showroom has long been one of Baratta’s favorite destinations in High Point, he said. “One of the things I absolutely love about Capel is their braided rugs. These are simply fantastic. They’re American, they’re sporty, they’re colorful — they’re just plain fun.”
Baratta’s initial line for Capel will include at least four collections covering a range of styles, constructions and price points, the company said.
“We’re likely to do some braids, but we’ll also have inventive looks in other types of constructions,” said Cameron Capel, vice president of national accounts. “Look for this collection to include some unexpected elements, since Tony is known for his clever combinations of materials, colors and textures.
“Red and blue are sure to play key roles in the new line’s color palette, since Baratta often incorporates patriotic motifs into his work. Tony loves America, and America loves him. He has a bigger-than-life, contagious enthusiasm that fills any room he enters. We can’t wait to share his creative vision with our dealers — and with our consumers. His designs make you happy, and he’s going to bring a very dynamic energy to the marketplace.”
Baratta founded the interior design firm of Diamond Baratta Design in 1994 with partner Bill Diamond. Together, the two created a unique creative language that is an eclectic balance between pattern, color, history, luxury and modernity.
In 2012, when Diamond retired, Baratta renamed the firm Anthony Baratta LLC. The next year, he opened Anthony Baratta The Shop in Westhampton Beach, N.Y. The showroom features one-of-a-kind furnishings, antiques and accessories as well as custom couture for homes.
The new Anthony Baratta program increases the number of licensed collections in Capel Rugs’ line to six. The company also has successful programs with Biltmore, Cococozy, Genevieve Gorder, Kevin O’Brien and Williamsburg.