From Home Furnishing Business
Simmons to Unveil 16-Model Beautyrest Collection in Vegas
Bedding major Simmons is replacing its successful Beautyrest Recharge line with a lineup of 16 innerspring beds that aim to create an easy-to-understand step-up story for consumers.
The new models, which will be unveiled at this month’s Las Vegas Market, feature either 815- or 1,000-density Pocketed Coil innerspring units, as well as new comfort technologies, fibers and foams that aim to deliver a better night’s sleep.
Targeting consumers looking for mid-priced products, the new Beautyrest models focus on providing comfort and conformability as well as increased support in the center third of the mattress.
The Las Vegas Market takes place Jan. 22-26. Additional details about the collection’s new comfort technologies and their resulting benefits will be announced in the coming weeks.