From Home Furnishing Business
Restonic Wins 2017 Women’s Choice Award
Bedding producer Restonic has received the 2017 seal of approval from Women’s Choice for excellence in brand experience.
Restonic received the award, which cited the company’s ComfortCare collection, for the seventh consecutive year.
The company said the Women’s Choice Award is a nod to its commitment to fostering strong relationships with their female consumer base, their marquee customers, with an exceptionally high after-purchase satisfaction rating of 96%.
The ComfortCare mattress collections deliver a fashion-forward, comfort-focused product that addresses the needs of competitive price points while offering a persuasive bridge to the well-heeled, luxury category, Restonic officials said.
“Being recognized for the prestigious Women’s Choice Award seven years in a row demonstrates our commitment to our consumers, to consistently creating higher quality products that furnish a superior night’s sleep,” said Ron Passaglia, CEO and president of Restonic. “By listening carefully to what our consumers tell us they need, we’ve been able to support their dreams, year after year after year.”
He said the company is creating a robust digital community with female GenXer’s and Millennial Moms, and sees firsthand the domino effect of empowered female shoppers. As family dynamics continue to evolve, previously want-to-have products shift to the need-to-have category, such as the want/need to have a healthy, restful night’s sleep.
“The first mattress brand to carry the Women’s Choice Award seal, Restonic’s unwavering focus on excellence and product innovation has resulted in seven consecutive Women’s Choice awards, including 2017 – a feat unmatched by any other brand,” said Delia Passi, CEO and founder of Women’s Choice. “We salute Restonic’s leadership in meeting and exceeding expectations of their female customers’ needs.”