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From Home Furnishing Business

Wayfair Sees 52% Jump in Direct Retail Sales During Holiday Weekend

Online retail giant Wayfair (NYSE:W) reported a 52% increase year-over-year in direct retail gross sales for the five-day peak shopping period of Thanksgiving Day through Cyber Monday.

The retailer said the growth rate of total company gross sales was 46% year-over-year during the same period.

The company experienced its strongest sales day ever on Cyber Monday with peak order volume between 9 p.m. and midnight, Eastern time. Repeat customers accounted for 58% of holiday sales, Wayfair officials said.

“The holiday shopping weekend is always a busy time for Wayfair, as our customers take advantage of outstanding deals on furnishings and décor across the site,” said Niraj Shah, CEO, co-founder and co-chairman. “In addition to shopping for seasonal items, our customers are also preparing their homes for holiday entertaining and hosting guests, buying across a wide range of categories covering all things home.”

Beyond seasonal products, TV stands were top sellers this holiday weekend with the single most popular TV stand selling every 19 seconds on Cyber Monday. Other categories that experienced strong growth this year included rugs, mattresses and outdoor furnishings.

On Cyber Monday, Wayfair said it sold a rug every 4 seconds and a mattress every 12 seconds.

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