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From Home Furnishing Business

Wayfair Unveils Daydream Virtual Reality App

Wayfair Inc. (NYSE:W), has announced the launch of IdeaSpace, the company’s second virtual reality app for designing spaces with furniture and décor.

Available on Google’s mobile VR platform, IdeaSpace allows consumers to explore uniquely designed spaces and shop their favorite finds in an interactive setting.

By pairing any Daydream-ready phone, such as Google's Pixel phone, with the Daydream View headset, shoppers can move through custom-designed rooms with a swipe on the Daydream controller.

“Discovery is an essential part of the Wayfair shopping experience as consumers explore our unmatched selection and inspirational content to find new ideas for their homes,” said Steve Conine, co-founder and co-chairman, Wayfair. “Inspired by Wayfair’s Get the Look resource, where shoppers can explore featured interiors from designers as well as Wayfair commercials and catalogs, IdeaSpace allows customers to browse beautifully styled spaces and products in a completely immersive experience.”

Wayfair’s IdeaSpace is available now for download on Google Play.

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