From Home Furnishing Business
WayfairView Augmented Reality App Now Available
Wayfair Inc. (NYSE:W), announced today that its augmented reality application, WayfairView, is now available on Lenovo’s Phab 2 Pro, the world’s first Tango-enabled smartphone.
Developed in-house by Wayfair’s research and development team, using Google’s robust technology, WayfairView allows shoppers to visualize furniture and décor in their homes at scale before making a purchase.
“Equipped with a high-definition 3-D scanner, the Lenovo Tango-enabled Phab 2 Pro smartphone adds an enhanced level of sophistication that’s essential to creating realistic 3-D visualizations of Wayfair’s products,” said Steve Conine, co-chairman and co-founder, Wayfair. “We are thrilled to leverage this innovative technology to introduce a convenient way for our customers to shop for furniture and décor.”
Using the WayfairView app, shoppers can select Wayfair products from an extensive 3-D catalog, and virtually preview items in any room through the lens of a Lenovo Phab 2 Pro smartphone. Users can move and rotate products for an accurate rendering of an item’s size and aesthetic, enabling shoppers to better determine how an item will look inside their home before they buy. Once a customer has selected a product, WayfairView pairs with Wayfair’s shopping application to enable a seamless check-out.
“We are delighted to announce that shoppers can now download our first-party augmented reality application on their own Lenovo smartphones to design and visualize a room virtually,” Conine said.
WayfairView is available for download on Google Play and accessed using the Lenovo Phab 2 Pro. To view a demo of WayfairView, visit the Wayfair YouTube channel.