Daily News
From Home Furnishing Business
Popular High Point Market App Gets Upgrades
October 13,
2016 by Jane Chero in High Point, Industry, Market, Retail Technology 
A popular High Point Market app that utilizes indoor and outdoor mapping technology to help users to locate showrooms has been upgraded to include five additional showroom buildings at this month’s market.
Originally released in April, the app’s popular indoor mapping feature was available only in the International Home Furnishings Center at the last market. However, officials said the 220 Elm, Center Point on Hamilton, Center Point on Russell, Center Point on Manning and Center Point on Centennial buildings have been added for this month’s event.
Utilizing GPS technology, the app offers building-to-building blue dot navigation, allowing users to easily select an exhibitor and quickly map a route from their current location to the showroom’s address. Additionally, the app features indoor mapping technology within specific buildings, allowing users to be guided step-by-step and floor-by-floor to their selected showroom.
The indoor mapping feature utilizes a series of beacons that have been installed in the participating buildings.
Beyond mapping, the app also allows users to review the event calendar and search exhibitors by applying various filters, including category, style, price point, options, building and country, market officials said. Now updated with Fall Market data, both exhibitors and events can be added to a personalized plan by creating a MyMarket account, which is also accessible through Market’s website, www.highpointmarket.org.
“We promised when we first debuted the app that we would continually be improving it for future markets,” said Tom Conley, president and CEO of the High Point Market Authority. “We were pleased with the integration of the app at Spring Market and thankful for the widespread praise as well as positive feedback received as to additional features users wished to see. We used this feedback to prioritize our updates for this upcoming market, and look forward to adding even more features as we move forward.”
Development of the app was spearheaded by Conley and the Market Authority’s marketing agency, Emisare, and created by Charlotte-based company, Skookum. The indoor mapping beacon technology was provided by indoo.rs, GmbH, of Vienna, Austria.
The app is currently available for download in the Apple Store, for use on iPads and iPhones. A user’s guide and comprehensive outline of the app’s features can be found at http://www.highpointmarket.org/tips-and-insights/my-market-app.