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From Home Furnishing Business

Detroit Retailer to Show Interactive Display Unit in Ashley Showroom

A Detroit furniture retailer will be exhibiting an interactive display system at this month’s High Point Market that he says allows smaller retailers to show the same amount of product that a shopper could find on the internet.

The display system, developed by Showroom Technologies, a division of retailer Danto Furniture, utilizes a series of display panels that have photos of various room groupings and other furniture. The consumer can then purchase the furniture they want with only three clicks, said Irwin Danto, who developed the system.

“We are trying to stay ahead of the internet in an ever-changing retail market,” Danto said.

At market, the display system will be demonstrated in the Ashley Furniture showroom, space H-900 of the International Home Furnishings Center.

Danto said the system can display more than 6,500 SKUs of Ashley product in less than 300 square feet.

Danto Furniture is a family owned, fourth generation business that is 76 years old with 25 employees. It provides retail furniture, appliance, and electronics to Southwest Detroit and throughout Southeastern Michigan.

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