Daily News
From Home Furnishing Business
Davis Named to Top Marketing Post at Dallas Market Center
September 29,
2016 by Jane Chero in Industry, Special Events 
Dallas Market Center has added veteran marketing executive Allen Davis to its senior management team as executive vice president, marketing.
In his new role, effective Oct. 3, Davis will lead the development and execution of marketing programs across all sales channels and communications platforms for Dallas Market Center.
He will oversee brand marketing, public relations, social media, marketing communications, and advertising. He will work collaboratively across the company to executive marketing strategies that will strengthen Dallas Market Center’s position in the B2B market center and tradeshow industries.
Davis reports to President and CEO Cindy Morris.
“Allen is a rare marketing leader who has worked to successfully brand and promote luxury retail, interior design and lifestyle companies,” said Morris. “He has also worked with our company directly on important advertising and branding initiatives, so we know that he shares our core values while offering creative, thoughtful solutions to promoting our marketplace and delivering value to exhibitors year-round.”
Most recently, Davis was director of account services with Banowetz + Co, a Dallas-based, full-service branding and advertising agency. While at Banowetz + Co, Davis’ client responsibilities included lifestyle and luxury accounts NorthPark Center, Eiseman Jewels, Mercedes Benz of Plano, Allie Beth Allman & Associates, Laura Lee Clark Interior Design, and Dallas Market Center.
Earlier, Davis served Memphis-based advertising and digital agency Archer Malmo on consumer and B2B accounts. And from 1998-2005, Davis served as an account manager for Neiman Marcus where he was responsible for a range of marketing initiatives for men’s and women’s apparel and accessories including external advertising and in-store promotion programs.
“This is an exciting time to join a dynamic company intent on renewing its commitment to innovative marketing,” Davis said. “I look forward to joining this impressive team and building on their many successes as we expand market share via new marketing campaigns and as we strengthen the important connections between buyers and sellers inside an inspiring open-daily marketplace.”