Talalay Global Promotes 3 Sales, Marketing Execs

September 28, 2016  by Jane Chero in Executive Changes, Industry   

Ken Hinman has been promoted to global marketing officer for Talalay Global, while Joseph Peterson and Ed Reardon have been promoted to vice presidents of sales, Western and Eastern United States, respectively, for Pure Talalay Bliss, the company’s direct-to-retail division.

All three executives will continue to report to Kim Fisher, President and Chief Operating Officer.

“We’re leveraging and maximizing our strengths while at the same time, creating a total focus on marketing, which is in alignment with our sales growth strategies on both sides of the business,” Fisher explained. 

“These promotions mark the beginning of a series of intensified efforts to increase industry demand for Talalay versus other kinds of latex, and to drive consumer awareness of the superior features and benefits of the Talalay product and brand.”     

 As global marketing officer, Hinman, who joined Talalay Global in 2014 as executive vice president of sales and marketing, will be responsible for raising awareness of Talalay through a number of new marketing initiatives.  

These include engaging a marketing agency, substantially stepping up advertising in traditional, digital and social media to drive trade and consumer awareness, and working closely with Talalay Global’s partners worldwide to increase the relevance and value of Talalay in the minds of customers.

Hinman also will develop a digital asset web site for rapid access by its partners to Talalay Global intellectual properties.

As vice president of sales, Western U.S., Peterson will oversee the company’s sales efforts from Chicago to Houston and westward.  He joined Pure Talalay Bliss in 2012 as director of sales, Northwest.

Reardon, promoted to vice president of sales, Eastern U.S., came to Pure Talalay Bliss in 2015 as director of sales, Northeast.  He will head up sales activities from those cities eastward. 

Peterson Reardon each has 20-plus years’ experience in the mattress and furniture industries.

Before joining Pure Talalay Bliss, Peterson was a senior territory sales manager for International Bedding Corp. (IBC) from 2008 to 2011.

Reardon worked for Serta Mattress, based in Boston, from 1995 to 2012 as a territory manager, and from 2012 to 2015 as a key account manager, just prior to joining Pure Talalay Bliss in mid-2015.