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From Home Furnishing Business

Furniture Plays Key Role in New Wayfair Wedding Registry

Online retail powerhouse Wayfair (W) is launching Wayfair Registry, which the company says is the first wedding registry to offer endless options for every room of the house across all styles and price points.

The company said the new registry makes it easier than ever for couples to register for all home-related products, all in one place, by selecting from more than seven million items.

Wayfair’s lineup includes traditional registry items such as housewares and table top essentials, plus the largest online selection of furnishings and décor.

“At Wayfair, we realize that many of today’s couples already have the basics before the big day and want to use their registry to create a home together that is as unique and personal as their relationship,” said Steve Oblak, senior vice president and general manager of “Knowing that most modern couples are always on-the-go, we carefully designed Wayfair Registry to allow couples to easily shop our extensive selection of home furnishings and décor, and manage everything on each of their lists on any device.”

Wayfair Registry serves as a hub for couples, letting them personalize their registry by uploading photos, sharing notes for their guests and tagging their favorite finds. Couples can also control where their gifts will ship to and even track who purchased which item, making sending “thank you” notes a breeze, the retailer said.

The registry was designed with wedding guests in mind, too. Using the “Group-gifting” feature, friends and family have the option to contribute a dollar amount of their choice toward higher-ticket items such as sofas, headboards and appliances.

Dedicated registry specialists will also be on-hand to answer questions and assist with everything from gift selection and recommendations, to delivery requests.

Accessible on desktop, mobile app and tablet, Wayfair Registry offers free shipping on all orders shipped directly to the couple, the convenience of white glove delivery for large items, an extended 90-day return policy, as well as the option to receive a 10% “Just-Married” discount on remaining items not purchased.

To celebrate the launch of Registry, Wayfair is offering couples a chance to win $20,000 to put toward their big day. To enter, shoppers must sign up for Wayfair Registry and add at least $1,000 worth of product to their registry before Nov. 30. More information about the Wayfair Registry Dream Wedding Sweepstakes can be found at

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