Reverie Opens Second Buffalo-area Facility

September 21, 2016  by Jane Chero in Industry, Store Openings   

The office is located at 701 Seneca St., in a former soap factory in the city’s vibrant Larkinville neighborhood. The company said the area has undergone a transformation from empty warehouses and vacant lots to a lively area in downtown Buffalo, filled with restaurants, entertainment and green spaces.

With the new location, Reverie is increasing the size of its operations in Erie County, where in 2013 it opened a 120,000-square-foot manufacturing, assembly and distribution center in Eden, N.Y.

The additional 10,000-square-foot downtown space  – with the option to expand to 15,000 square feet – will house finance and accounting, wholesale sales, human resources, IT, customer service and operations employees. Reverie expects to have between 50 and 60 team members in the downtown office space within the next two years, and up to 75 over the next five years.

Reverie already has a significant number of team members working out of the Eden facility, some of whom will transfer to Buffalo and some of whom will remain in Eden.

“We have been steadily growing our operations in the Buffalo area for many years. We find the workforce to be great, and the city and regional economic development offices to be exceptionally friendly to business," said Lisa Tan, Chief Marketing Officer. "Our new office is right in line with our corporate culture and the vibe we want to portray for our employee family, our wholesale partners and our consumers.”

Reverie’s new office space features exposed brick walls, open work spaces, a nap room outfitted with Reverie beds and a spacious café all designed to foster teamwork, brainstorming and creativity, Tan said.

The company’s sales and marketing headquarters is located in Bloomfield Hills, Mich., while its production, distribution and customer service facilities are based in New York.