From Home Furnishing Business
Nourison Begins Product Review System on Website
Rug and home accents manufacturer Nourison has launched an online product review system on its website.
The system allows consumers to rate a product, add a detailed review and even upload their own photos of the product.
“Online product reviews have been around for years, but they are not yet widely used in the floor covering industry,” said Giovanni Marra, Director of Marketing and Digital Strategy at Nourison. “For today’s consumer, the importance of product reviews is growing and has increasing influence on the buying decision. Marketing studies have also shown that consumers are more likely to trust feedback from other consumers than from the brand itself.
“At Nourison, we felt that adding product reviews would help us get more exposure for our products while also helping us get closer to our end customer.”
He said the decision to implement product reviews on the company website was not an easy one because the company realizes that both positive and negative comments will be made.
“We welcome all honest reviews on our site” said Marra. “Getting a bad review gives us the opportunity to contact the customer and hopefully resolve their issue. Fortunately, most of the (early) reviews have been positive.”
Nourison is encouraging product reviews through social media and other marketing campaigns. Customers can post their reviews on the Nourison website or through any social media channel using the hashtag #Nourison.