Boyd Specialty Sleep to License Patented Mattress Selection Technology to Retailers

September 8, 2016  by Jane Chero in Mattresses, Product   

The company believes it may be the first industry producer to offer a proprietary, computer-based selling process for use with any mattress brand and for any store or sales platform.

“To our knowledge, no other company has licensed its own mattress selection technology in this manner,” said President Dennis Boyd.

According to Boyd, the benefits to retailers that use the program include increased sales, higher average tickets, increased accessory sales and decreased returns. 

“On the consumer side,” Boyd added, “Sleep Metrics reduces shoppers’ confusion and anxiety, narrows the selection process from a bewildering number of options to the correct number of far fewer options, boosts confidence to invest in a higher quality product, and diminishes buyer’s remorse because the consumer trusts the selection system.”

Claiming that the program changes the paradigm of how people buy and sell beds, Boyd explained that today, consumers experience retail ads, and then as many as 75% go to the store’s website to determine if that dealer has the products or services worthy of a visit.

“But when a retailer promotes Sleep Metrics using radio, TV, newspaper and digital advertising — rather than just promoting another mattress sale -- it not only drives traffic to its website but also enables the consumer to create a Sleep Metrics profile (a Comfort Index from 1 to 4) and obtain a printout of recommended products based on height, weight, sex, sleep position and pain indices,” he said.        

The consumer is then offered a free pillow if they bring their Sleep Metrics results into the store. In reviewing their profile, the sales associate has the answers to all of the critical probing questions that point to the right products for that customer, a process that saves time and generates confidence that the shopper is buying the correct sleep system. 

“The conversion rate of customers that bring their results to the store is about 90 percent,” Boyd said.