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From Home Furnishing Business

Retailer Web Services launches software to monitor online reviews

Software provider Retailer Web Services has launched WebFronts Review, an online reputation management software developed exclusively for independent durable goods retailers.

Unveiled at this week's Mega Group USA convention, WebFronts Review offers retailers an automated solution to manage their “digital stamp” and harness the power of positive reviews, the company said.

“Online reviews are increasing in visibility and influence, affecting people’s purchasing decisions,” said Jennie Gilbert, RWS Chief Operating Officer. “Opting out of online reputation management isn’t an option, and doing it well brings huge growth opportunities to our retailer customers."

Gilbert said the company developed the new software "to provide a systematic way for them to know what’s being said about their stores online, and learn how to respond to negative reviews and increase positive reviews. It provides everything retailers need to manage their online reputation in one convenient package.”

RWS’s survey of more than 1,400 consumers about if and how they use online reviews to decide where they’ll shop for new furniture, mattresses and appliances, provided valuable insights for the development of WebFronts Review.

As part of the WebFronts Review announcement, Mega Group announced it will cover the cost for the first location of the software through the end of 2017 for its member retailers who add the new software package to their Level 4 WebFront.

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