Customatic Unveils Patent-Pending Twist-Lift Leg Offering Retailers a Leg Up on the Competition

August 24, 2016  by in Industry, Legal   

Using the company’s universal, patent-pending Twist-Lift Leg gives Customatic’s foundations a leg up on adjustability when it comes to high-profile sleep surfaces. The leg support system is an easy alternative for all consumers no matter their preferred bed height

Customatic Adjustable Bedz’ Twist-Lift Leg is versatile and easily adjustable, requiring minimal effort and with just a simple twist of the wrist.

Bedding manufacturers have typically struggled to find a solution to meet consumers’ desires to adjust their beds to accommodate their preferences. Today’s popular high-profile mattresses exacerbate the dilemma of a too-high bed for some, or the mattress is too thick to work with an existing headboard and footboard. The struggle has often led to cumbersome, make-do solutions like stackable adapters, leg extenders or the required purchase of an additional set of legs.

Enter Twist-Lift, with its easy-to-use design, to the rescue.

“Giving the customer the ability to adjust their bed to the perfectly desired height is just one more way that we strive to offer additional options for greater product satisfaction,” said Phil Sherman, Customatic managing member. “The system is unbelievably simple. One leg; no tools; your height; your choice. That simple.”

The dual, steel-sleeved leg system allows for greater extension and strength that is adjustable by turning the leg to the desired height. By twisting the barrel of the cylindrical leg, the user can raise or lower an adjustable base to the preferred height. An internal ruler affixed to the inner leg makes it easy to measure all legs to the right height, assuring balanced support.

“We’re so pleased about what the Twist-Lift Leg System has to offer that we intend to phase the innovation into almost every frame style we offer,” said Phil McCarty, also managing partner of Customatic.  “Offering more to our customers in the way of ease and convenience is what makes Customatic different from other manufacturers. Designing with our customers in mind is what we do best.”

Customatic Adjustable Bedz is the foremost pioneer of the sleep products industry and is best known for its expertise and cutting-edge innovations in adjustable bed bases. Founded in 2010 by industry veterans Phil McCarty and Phil Sherman, today the company distributes products internationally through strong partnerships with top-name mattress manufacturers, leading distributors and major specialty sleep retailers. Customatic Adjustable Bedz is headquartered in Natick, Mass., and operates in 500,000-square foot manufacturing facilities in Taiwan.