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From Home Furnishing Business

Furniture Branding Launches with New Website and Digital Solutions

Furniture Branding has officially announced itself as an independent agency division after eight years of operating as a marketing extension of MVC Agency.

The Los Angeles based full service agency offers creative and digital solutions to furniture companies (B2B) aiming to create brand awareness, demand and growth, as well as to furniture retailers (B2C) that seek to leverage a multi-channel marketing strategy and technology.

While the core branding services offered will parallel those of the parent agency, MVC, it will operate with its own dedicated team alongside Senior Branding and Creative Director, Jason Pires, who is also MVC's founder and CEO.

"We exist to help clients 'Modernize - Digitize - Engage - Connect' so they can bring renewed value, create demand and achieve growth in today's tech-driven and hyper-competitive market," said Pires.

"Our value proposition is fortified by our dedicated strategic, creative and digital media team."

Furniture Branding completed a full scope rebranding of Wesley Allen Iron Furniture in January of 2016, which includes brand strategy, identity redesign, a responsive mobile website, product photography and social media. Wesley Allen's new proposition, "The Core of Expressive Interiors" leverages the brands new position to lead the way in quality furniture with an eclectic and eccentric design appeal.

"Jason and the Furniture Branding team have made a huge difference for Wesley Allen in revitalizing our brand for today's market," said Victor Sawan, Owner and CEO of Wesley Allen.

"The difference we have seen in terms of market attendance and new business is significant."

The recent Las Vegas Summer Market also debuted the agency's rebrand and ad campaign for Abbyson Living. Furniture Branding directed a new lifestyle-driven photoshoot for their indoor and outdoor products, created a responsive website design, and designed print ads featuring the headline, "All. Together. Now." as part of their new campaign to reposition in the market.

"Abbyson is constantly working towards leadership and growth in the market, and we take our branding very seriously," said Yavar Rafieha, President of Abbyson Living. "We are very excited about the new look and direction of our brand. The initial reaction has been encouraging.”

Under MVC's umbrella, the agency entered the market in 2008, during the recession. Although Pires has been asked time and again, "Why furniture, why now?" he jumped on the opportunity to bring new value to a market that yearns for innovation, but also discovered a passion for furniture and interior design.

Furniture Branding's client roster also includes New Classic, Armen Living, Maxim Lighting and Selden's Design Home Furnishings.

"We have made many great relationships, partnerships and friendships along the way," said Pires. "We are excited to continue to grow our furniture family."The agency's website can be found at 

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