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From Home Furnishing Business
Reverie Introduces First Hybrid Mattresses to Refreshed Dream Line Collection
August 18,
2016 by in Mattresses, Product 
Leading manufacturer of innovative adjustable beds Reverie has announced it is refreshing its Reverie Dream® mattress offering.
The six mattress lineup will include a selection of customizable mattresses made with latex and memory foam.
“We’re very excited about the Dream Line. With the hybrid category being one of the hottest segments in the bedding industry, we feel the combination of our DreamCellTM system with memory foam is a fabulous addition to the field,” said Martin Rawls-Meehan, President and CEO of Reverie.
“Our hybrid beds offer more options to retailers while remaining true to our core story of customization. We’re putting our retail partners in a position to merchandise our product because of the popular memory foam appeal and sharp pricing, combined with our patented technology. Not only does our unique construction reduce motion transfer, the customization option of the Dream Line, reduces return rates for retailers.
The Dream Line collection consists of mattresses that are customized at the time of purchase delivering an individualized sleep surface for the buyer. Designed with input from Reverie’s retail partners, the beds feature the company’s DreamCellTM support system that allows a truly custom mattress. Priced to retail from $1,499 to $3,499 for a queen, the higher-end designs allow consumers to unzip the cover and reconfigure the cells as comfort needs evolve.
Crafted with the company’s popular DreamCellsTM, Reverie has added a layer of memory foam to four of the mattresses to offer the best of both worlds in sleep comfort to those who prefer the feel of memory foam.
Rawls-Meehan said the memory foam often has a stigma among consumers that it sleeps hot. “We’ve overcome that objection on the sales floor for retail sales associates,” Rawls-Meehan said. “Consumers are demanding a more temperature-neutral sleep, and these beds deliver with our DreamCells underneath for support and greater air flow for a more temperate night’s sleep.”
With the addition of the hybrid mattresses, Reverie’s Dream Line now consists of six mattresses with the other two featuring top-of-the-line latex.