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From Home Furnishing Business

Classic Brands Appoints Bill McShane Regional Vice President Of Sales

One of the first companies to use roll-pack technology for boxed mattresses; specialty sleep manufacturer Classic Brands has appointed Bill McShane as its regional vice president of sales for the Western U.S.

McShane will play a key role in achieving the company’s goal to increase its sales activity particularly west of the Mississippi River and its bed-in-a-box business.

A 12-year veteran of the bedding industry, McShane was most recently key account executive – Western U.S. and new business development for Dormeo North America. During his career, McShane has held sales manager and key account manager positions with Simmons, Kingsdown and Select Comfort.

“We have historically been very strong with East Coast-based retailers, but with the rise of e-commerce retailing and the industry recognition we have received for our expertise in the category, more West Coast-based companies have approached us wanting to work with us. We needed an experienced executive to focus on those customers and believe we have found it with Bill,” said Michael Zippelli, Classic Brands CEO.

Classic Brands is committed to produce innovative products for healthy sleep.




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