Daily News
From Home Furnishing Business
Dana Sciandra Joins BDI as Digital Marketing Manager
July 6,
2016 by in Executive Changes, Industry
Digital marketing expert Dana Sciandra has joined BDI furniture as Digital Marketing Manager.
He will be responsible for all online and digital strategy including social media management, brand strategy, content creation, new media, website development, SEO and user engagement / acquisition over all of BDI's digital assets. Sciandra brings more than 10 years of experience in industries including creative products, services and publishing to BDI.
“Dana is a digital marketing professional whose background in the creative products and services industry makes him a perfect fit with BDI,” said Bill Becker, BDI’s Design Director and CEO.
“Under his direction and leadership, we anticipate providing an exceptional online experience for consumers that will keep them interested in and engaged with our innovative home and office furnishings.”
Previously, Sciandra served as Director of Marketing for an online resource and social community for dream analysis, where he was responsible for marketing and digital strategy, social media management, promotions, corporate communications and public relations. Prior positions include Director of Business Development and Social Media for a creative interactive design, branding and media agency. He has also held Director-level positions for an online creative content library and a National print and online magazine for graphic design and creative industry professionals.
Sciandra has a Bachelor of Arts degree from Florida State University and has hosted his own successful blog and podcast for the past 12 years.