Daily News
From Home Furnishing Business
Modway Brings Boxed Bed Mattresses to Stores Nationwide
July 6,
2016 by in Mattresses, Product 
Furniture and mattress retailers are witnessing a conundrum named “boxed beds”. What once was perceived as a product best experienced, felt, and rested upon in stores, is now shipping directly to consumers in curious rectangular-shaped boxes.
Modway Furniture was determined to reverse the tide.
The Aveline Memory Foam Mattress is a boxed bed series intended to give retail locations an edge up on their online competition. While most household boxed bed brands sell their wares for around $1,000, Aveline wholesales for as low as $77.
“Direct to consumer boxed bed brands pitch the convenience and quality,” said Yonatan Gordon, Marketing Manager for Modway Furniture, “but there is nothing more convenient than testing out the mattress, experiencing the quality, and putting a box in the trunk and driving home.”
Modway Furniture views Aveline as the only mattress that retail locations can pitch an effortless purchase.
“Stores understand that not needing to arrange delivery or expect the customer to have bungee cords to strap a heavy item to the hood of the car is a big plus,” says Mr. Gordon.
Aveline is currently available in twelve options: Twin, Full, Queen and King in six, eight, or ten inch thicknesses.
Modway Furniture will be displaying Aveline, and their line of bedroom sets, modern headboards, and other trendsetting contemporary furniture at the upcoming Las Vegas Market.