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From Home Furnishing Business
SANDOW® Announces Interior Design And Architonic Partnership
June 8,
2016 by in Designer Weekly, Industry, Licensing 
SANDOW®, a leader in building multiplatform brands in consumer and business media, retail and e-commerce and licensing and marketing, has announced the beginning of an exciting partnership between Interior Design, the global, industry-leading design publication, digital platform and events company – and the recognized authority for design professionals – and Architonic, the premier online community and product directory for architects, designers, homeowners and design enthusiasts.
In a significant new partnership, the two authorities on products, interiors and design will consolidate their product databases to provide the most robust solution for online specification.
The new program, called productFIND, comprises a single, comprehensive database of premium products for specifiers that can be accessed from either interiordesign.net or architonic.com, and provides a special bundled buy for manufacturers. As an added value, products will also be promoted to the architecture and design industry through native content, newsletters and social media.
The new partnership will allow Interior Design to represent Architonic in the North American market, thereby providing tailored global product specification solutions to the architecture and design industry. Architonic, conversely, will add Interior Design's current productFIND package to its portfolio in the European and Asian markets, providing an opportunity for those brands that want to focus on more than North America.
"Our proprietary industry research indicates that the current designer specifies 4.7 million dollars in product a year. By joining forces with Architonic, an established global leader in premium product search, productFIND will provide the most powerful specification tool on the market for design professionals, while delivering maximum exposure and qualified leads for manufacturers," said Carol J. Cisco, Publisher of Interior Design.
"I am delighted that, with this partnership between two market leaders, we are able to offer top manufacturers an efficient way to reach the trade and A&D communities worldwide. The vision is clear: one centralized product data cloud feeds our global network of B2B online and social media channels," said Tobias Lutz, Founder & Managing Director of Architonic.
Professionals have long turned to Architonic and Interior Design for online product specification and research tools. Both companies, with their dedicated professional focus and strict premium-segment orientation, have successfully established themselves as the trusted resources for interior design, architecture and facility management professionals. Bringing these two leaders together creates a powerful solution for designers and manufacturers alike.