Daily News
From Home Furnishing Business
Williams-Sonoma (WSM) to Open West Elm Store in Idaho
June 6,
2016 by in Industry, Store Openings 
Williams-Sonoma, Inc. WSM, a home furnishings retailer, announced the opening of its first West Elm store in downtown Boise, ID.
The new 14,158-square-foot store will debut on Jun 9, and offer West Elm's fall assortment for modern living.
Under West Elm's LOCAL initiative, the store will offer an indigenous assortment of home products. These products will be specially designed by eight Idaho-based makers including Aletheia Dsgns, Idaho is Love, Ladybug Press, Lost Little Things, Melanie Folwell, Nystrom Goods, Puur Body and Studio 1212. The store will also house a Design Lab, which will offer complimentary design services and home styling consultations.
The store opening will be supported by several marketing events along with a private pre-opening ceremony on Jun 8.
West Elm, one of Williams-Sonoma's iconic home furnishing brand offers personalized products including branded furniture, bedding, bathroom accessories, rugs, curtains, lighting, decorative accessories, dinnerware, kitchen essentials and gifts created by the company's team of artists and designers.