From Home Furnishing Business
Natura World Introduces New Lineup at Canadian Furniture Show
Leading natural and organic mattress brand Natura World was reintroduced to the Canadian market at the Canadian Furniture Show, this weekend, through its national licensee, Zedbed.
The company showcased a revamped line of Natura beds and products in a 1,200-square-foot showroom. Zedbed featured 12 mattresses, two adjustable beds and a complete line of accessories including all-natural and organic comforters, pillows and mattress protectors from Natura.
The two Canadian bedding producers inked a licensing agreement this spring under which Zedbed is manufacturing and distributing the Natura line throughout Canada.
Ralph Rossdeutscher, president and founder of Natura World said, “With our growing stable of licensing partners, including Zedbed with hits broad reach throughout Canada, Natura is on firm footing to pickup up momentum throughout North American and in other regions throughout the world. Our partnership with Zedbed remains the cornerstone for our growth in Canada.”
Founded in 1994 by Rossdeutscher recently regained control of the intellectual property, and is rebuilding the brand in Canada and throughout the world through a licensing model with high quality and financially strong independent manufacturers.