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From Home Furnishing Business

At Home Appears Headed for Peachtree

Texas-based, privately owned home furnishings and décor chain At Home, confirmed Monday it has plans to open a store in Columbus, Ohio but would not pin down the location, although area construction contractors say the retailer will be entering Peachtree Mall in the former Parisian department store space.

If true, At Home would fill a large and glaring hole at the Peachtree Mall.

“While I can confirm we are looking at sites in the area, at this time it would be premature for me to comment on the potential location in the Peachtree Mall,” Stacey Sullivan, At Home’s director of public relations and corporate communications, said via email. She noted locations are disclosed publicly, after documents such as building permits, are filed with the cities in which they are locating.

With the home furnishings and decor superstore, the Columbus market will get a growing player in a shopping category that is doing better nationally than the clothing and apparel sector as a whole, with consumers seeking to improve and dress up their homes more so than themselves, recent corporate earnings reports indicate.

 At Home touts its “everyday low pricing” selection of more than 50,000 items in its superstores, with furniture and accessories for each room of a house, as well as storage, organization, patio and garden goods. “Any Style, Any Budget, Any Reason to Redecorate” is one of the slogans it uses.

The big-box chain operates more than 100 stores in 28 states. Founded in 1979 as Garden Ridge Pottery, it reorganized and exited Chapter 11 bankruptcy protection in 2005, then rebranded its stores to At Home in 2014.


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