Daily News
From Home Furnishing Business
Jaipur Living Releases ‘The Freshest Spring Pairing’ Catalog
May 19,
2016 by in Display, Industry 
Rug and home décor producer Jaipur Living released its Spring 2016 catalog, titled “The Freshest Spring Pairing” with more than 300 new products and a series of new trends focused casual lifestyles.
The book features pairings of products and settings as it journeys through texture-and-color-rich macro photography matched with vivid imagery of a diversity of home and lifestyle. The book itself is a double feature, presenting on its flipside the recently launched Kate Spade New York Home collection.
The catalog features four home settings: European Farmhouse, Luxury Townhouse, Modern Bungalow and Architectural Retreat as well as a seasonal refreshment across Jaipur Living’s categories and constructions. New additions drawing attention offer sustainable material combinations like viscose and jute, African Kuba cloths reinvented as flat-weaves, and a new series of artisan-made pieces.
“We see rugs as objects, not canvases. We put a lot of thought into the technicality of these pieces, from sourcing the raw material to working with our foundation in India to create job opportunities in rural communities,” said Li Kurczewski, creative director. “Design, sourcing and merchandising - it’s all integrated.”
The catalog is available in print and online.