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From Home Furnishing Business

Natura World Signs Licenses in Turkey and Middle East

Canadian-based Natura World, a natural and organic bedding brand, has signed two licensing agreements in Turkey and the Middle East.

Its agreements are with BRN Sleep Products, a manufacturer in Turkey that distributes to 62 other countries, and Latex Furniture Factory, a subsidiary of American Mattress of Kuwait that distributes product to the United Arab Emirates, Oman, Qatar, Saudi Arabia and Egypt. 

“BRN and Latex Furniture Factory are two of the key players in the Middle East and will be strong partners for us as we grow our brand internationally,” said Ralph Rossdeutscher, president of Natura World. “Both of these manufacturers have extensive experience selling premium, luxury product in their markets and have a proven track record of success serving the consumers we want to reach.” 

Natura World was founded in 1994 as a natural, organic and latex brand. It recently gained control of its intellectual property, and is rebuilding its brand in Canada and throughout the world using a licensing model with independent manufacturers.

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