Serena & Lily Opens Flagship Store in Connecticut

May 2, 2016  by in Industry, Store Openings   

The store has more than 3,100 square feet of product on display in a full living environment, utilizing three stories of a classic Queen Anne Victorian home in a showcase-style layout. The company’s product, including bedding, bath, furniture, fabric, rugs, lighting, decor, nursery and art, can be seen in actual settings for the dining room, living room and bedroom.

“We were drawn to Westport and this particular location because we saw an opportunity to bring our brand to a quintessential East Coast town in the most idyllic of showcases, a historic mansion in the center of town,” said Serena Dugan, co-founder and chief design officer. “It’s a dream opportunity and project.” 

The Kemper-Gunn House was built in 1889 and is a historic landmark. It was slated for demolition, but after years of campaigning from local preservationists, the house was moved in November 2014 to 35 Elm St. in Westport. Serena & Lily has worked to preserve the original charm and character of the house, from the elaborate detailing in the exterior facade to saving the interior trim, hardware, hand-carved staircase and stained glass windows.