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From Home Furnishing Business
Tempur-Pedic Teams with NFL QB for Reinvented TEMPUR-Breeze Line
April 26,
2016 by in Mattresses, Product 
Tempur-Pedic is teaming up with NFL’s New Orleans Saints quarterback Drew Brees to launch its “Brees on Breeze” campaign for its reinvented TEMPUR-Breeze line.
Its integrated marketing campaign includes a video series starring Brees and his teammate, New Orleans Saints center Max Unger. A series of humorous videos featuring the quarterback in a variety of situations include a bleary-eyed wake-up call at 3 a.m. to introduce Unger to the new TEMPUR-Breeze; a bedroom face-off with Brees and Unger about who is cooler; and a stunned reaction from Brees when he realizes the TEMPUR-Breeze is not actually named after him.
“I’ve been a Tempur-Pedic owner for years, and appreciate the company’s devotion to helping people sleep better at night,” Brees said. “The new TEMPUR-Breeze bed is truly a game-changer for millions of people who say they sleep hot. With the new technology, they will feel cooler as they sleep and wake up feeling refreshed.”
The reinvented TEMPUR-Breeze line offers an integrated system of cooling technology designed to help keep the body cooler during sleep.