From Home Furnishing Business
Steinreich Communications Acquires McNeill Communications
2016 by in Acquisition, Industry
Together the two agencies will represent more than 50 top brands in the home furnishings industry.
Karen McNeill, founder and CEO of McNeill Communications, will join Steinreich Communications as a senior vice president and general manager of its High Point office. Ellyn Small, senior vice president and general manager of Steinreich’s New Jersey office, continues to oversee the current home furnishings practice.
“High Point and its environs represents the base of the U.S. home furnishings industry and we have long sought to have a permanent foothold in this strategic market for our business,” said Stan Steinreich, group president and CEO of Steinreich Communications. “We could not have found a more experienced, well respected colleague as Karen and the members of her team, who come to our firm with very impressive and deep experience in the industry.”
McNeill added that the merger will benefit both firm’s clients by broadening its capability for consumer and social media work on a wider scale.
“Together we will have more resources to provide even greater service, opportunity and results for our clients,” McNeill said.
Steinreich Communications was founded in 2003, and represents leading corporations and consumer brands.