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From Home Furnishing Business

Pride Family Brands Names Roman Director of Sales

Melissa Roman has been named director of sales for casual furnishings supplier Pride Family Brands.

Roman is responsible for sales production and coordination with the full line furniture and designer segments. She report to Rory Rehmert Sr., vice president of sales.

Prior to joining Pride Family Brands, Roman worked in the residential home furnishings segment for 14 years, seven of which were in sales. 

“With her wealth of experience in the home category, we are excited to welcome Melissa to our sales team at Pride,” Rehmert said. “As our company experiences interest from the designer and full line furniture segment, Melissa’s knowledge and associations will provide a tremendous benefit.” 

Roman comes to Pride Family Brands following two years as the national distribution manager for Adriana Hoyos, a South American-based furniture company. For 13 years prior to that, she worked in various roles including finance, logistics, operations for Taracea, http://www.taracea.com/ a designer furniture manufacturer based in Mexico. She was then named director of sales. 

“Today’s designers and furnishings retailers are awakening to the potential that can be found in the addition of outdoor furnishings to their business model,” Roman said. “I look forward to not only representing one of the finest outdoor furnishings lines; but also the opportunity to build upon the strong sales foundation that has been established within the specialty segment and expand it into these emerging categories.”



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