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From Home Furnishing Business

Watercolor Artist Creates Rugs, Pillows for Surya

Accessories and rug supplier Surya will showcase a line of rugs by designer and watercolor artist Shell Rummel


Hand-tufted of wool, the designs feature organic shapes and drawings inspired by elements found in nature. Named Natural Affinity, the collection marries muted colors in a mix of cool and warm hues with texture and dimensionality.

“I have a deep reverence for the natural world and am drawn to the delicate patterns revealed in the ordinary, such as the lines left in the sand as the tide recedes or the smooth edges of pebbles,” Rummel said. “My designs originate as hand-painted watercolors, so there is an inherent translucence and soothing, graceful quality to my work that will appeal to those who value fine art and enjoy inspired design in their surroundings.”

For more than 20 years, Rummel has enjoyed a career in the fine art and design fields. Since the launch of a licensing division in 2012, the Shell Rummel brand has grown to include a variety of categories, including area rugs, bedding and bath textiles and accessories, interior paint palettes, stationery and gift items, craft papers, fabrics and an extensive portfolio of fine art.

“With their intrinsic softness and painterly hand, Shell Rummel’s designs speak to that place within us that desires a connection with nature and a respite from the busyness of the everyday world,” said Lynne Meredith, vice president of product development for Surya. “Shell brings a fresh, signature look to the Surya line, and we look forward to sharing her designs with market attendees.”

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