PureCare Promotes 2 to VP

March 21, 2016  by in Executive Changes, Industry   

Petrucci and Bergman will complete a four-person senior marketing, business development and sales team including Lonnie Scheps, vice president of market diversification and Ralph Rosen, vice president of business development. The four executives will run the day-to-day operations for sales, marketing and business development at PureCare and report to Sean Bergman, chief marketing officer.

After 20 years in senior sales positions for such mattress manufacturers as Serta and King Koil, Petrucci joined PureCare in 2014 as director of sales for the East Coast. Sarah Bergman, who has worked as a designer in the mattress bedding arena since 2007, joined PureCare in 2009 part-time, and then full-time in 2011 playing a role in the creation of the PureCare brand, website, social media functions, trade show design and visual merchandising.

Petrucci will manage seven sales professionals and the independent field sales representatives that span coast to coast for PureCare. Completing a seamless strategic partnership for comprehensive sales and marketing support.

Bergman and her design team will continue to provide creative sales, packaging, point of purchase and marketing tools for retail customers. Petrucci and Sarah Bergman will coordinate to ensure sales and marketing are in sync, providing leadership to PureCare sales and marketing employees, and direct comprehensive services, training and support to PureCare’s retail customers.

“Our team of experienced sales and marketing executives allows PureCare to continue our growth and expansion by offering superior products, exceptional marketing and excellent service to current and future customers,” said Sean Bergman. “We offer retailers the most comprehensive collections in the top of bed industry today focusing on health and wellness through the use of technical textiles, and the promotions of Sarah Bergman and Petrucci – two of the most talented executives I have ever had the pleasure of working with – allow us to expertly relate that message to retailers and the end consumer. We offer marketing programs that sell. Our deep bench of experienced bedding executives ensures that the process is smooth for new customers. Our goal is to provide over-arching excellence to all our PureCare retailers.”